The Need for Safer Chemistry in Beauty: Opportunities for Innovation calls for ingredients and materials innovation in the $500 billion global beauty and personal care product industry.

“We’ve known for decades that there are everyday products containing chemicals that can be harmful to human health or the environment,” says report co-author Mia Davis. “While consumer awareness and brand marketing around safety and sustainability have been steadily increasing, we still see many of the same problems–and therefore the need for solutions.”

In this report, we highlight major safer chemistry challenges and solutions in ingredients and materials across the beauty and personal care industry.  We identify specific needs for new ingredients and materials, and provide a snapshot of innovative safer chemistry companies developing promising new materials. We also highlight evolving brands and retailers standards for safety and sustainability that move the industry forward.